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Life-cycle costing in the financial evaluation and control of products and brands

Ward, Keith; Srikanthan, Sri; Neal, Richard (1990)
Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisions

Ward, Keith (1991)
Standard costing : a new way forward by going back to basics

Ward, Keith (1989)
Strategic brand accounting

Ward, Keith (1990)

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