Browsing by Author "Peck, Helen"

Browsing by Author "Peck, Helen"

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  • A Taxonomy for selecting global supply chain strategies. 
    Christopher, Martin; Peck, Helen; Towill, Denis R. (MCB UP Ltd/Emerald Group Publishing Limited, 2006)
    This paper addresses the increasingly important question of supply chain design for global operations. With the rise of off-shore sourcing and the simultaneous need for improved responsiveness to customer demand, the ...
  • Towards a framework of relationship marketing: A research methodology. 2 
    Peck, Helen (Cranfield School of Management, 1997)
    ABSTRACT The rise of relationship marketing reshaping of organisations towards flatter, more responsive network forms are related, not as cause and effect, but as part of the same phenomena. They are symptomatic of a common ...
  • Towards a framework of relationship marketing; An initial case study 
    Peck, Helen (Cranfield School of Management, 1997)
    Abstract: The reshaping of organisations towards flatter, more responsive network forms and the rise of relationship marketing are related, not as cause and effect, but as part of the same phenomena. They are responses ...