Much of the research on satisfying customer needs is strongly influenced by the product or service dichotomy. Customer solutions however represent a type of offering that integrates products and services. Thus, solutions ...

An important way to capture the knowledge generated by new product development teams is to conduct post-project reviews. This paper describes a detailed study of the role that such reviews play in generating and disseminating ...

The adaptive serrated nozzle (ASN) is one of the most promising concepts to help reduce the noise level generated by aero-engines. Shear between a hot air stream and ambient air at the nozzle exit creates noise. The ...

Many managers want their organizations to develop breakthrough products and ask their R&D departments to come up with the equivalent of the iPod or iPhone. Unfortunately, the reality is very different-most organizations ...

Customer support, such as equipment maintenance and repair, is an essential element in the successful marketing of a wide range of products, from computer systems to domestic appliances. Consequently, companies need to ...

During new product development, R&D engineers consider a wide range of often conflicting requirements, including product features, cost, quality, and manufacturability. Another factor, which companies often neglect, is ...

R&D plays a crucial role in developing new products, the commercialisation of which can drive corporate growth. Over three decades, research has focused the new product development (NPD) process and it is known that ...

Close relationships with selected suppliers can enable manufacturers to reduce costs, improve quality and enhance new product development. Although the advantages of close co-operation are widely acknowledged in the ...

Video-based ethnographic narratives is an advanced ethnographic mode for user innovation and user foresights. This mode adopts both an emic and an etic research perspective that complement each other.User “logos”, “ethos”, ...