Browsing by Author "Kelleher, Carol"

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Interpreting the score: participant experiences of value co-creation in a collaborative consumption context

Kelleher, Carol (Cranfield University, 2012-10)

Traditionally, service marketing scholars and organisations have tacitly conceptualised value co-creation as a set of processes or activities where participants know how to act, or „know the score‟ – however, this is not ...
The score is not the music: integrating experience-based and practice-based perspectives on value co-creation in collective consumption contexts

Kelleher, Carol; Wilson, Hugh; Macdonald, Emma K.; Peppard, Joe (SAGE, 2018)

In response to recent calls for deeper understanding of value co-creation between multiple actors, this article explores co-creation in collective consumption contexts. These are defined as settings within which multiple ...

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