Browsing by Author "Kefallonitis, E. G."

Browsing by Author "Kefallonitis, E. G."

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  • Brand associations as a design driver 
    Kefallonitis, E. G. (Cranfield University, 2004)
    This thesis presents an exploratory study over the constructive parameters of an 'emerging' brand through consumer associations. Streams of research for brand study, academic and business practice, were brought together ...
  • Using feature design to showcase the corporate brand 
    Sackett, Peter J.; Kefallonitis, E. G. (Design Management Institute, 2003)
    In evaluating brands, consumer perceptions are the bottom line. Peter Sackett and Efstathios Kefallonitis note that problems arise from lack of differentiation, too much or confusing information, dysfunctional products and ...