Browsing by Author "Jüttner, Uta"

Browsing by Author "Jüttner, Uta"

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  • Demand chain management-integrating marketing and supply chain management 
    Jüttner, Uta; Christopher, Martin; Baker, Susan (Elsevier, 2007-04)
    This paper endorses demand chain management as a new business model aimed at creating value in today's marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a ...
  • Supply chain risk management: outlining an agenda for future research. 
    Jüttner, Uta; Peck, Helen; Christopher, Martin (Taylor and Francis, 2003-12)
    In recent years the issue of supply chain risk has been pushed to the fore, initially by fears related to possible disruptions from the much publicised ‘millennium bug’. Y2K passed seemingly without incident, though the ...