Browsing by Author "Doherty, B"

Browsing by Author "Doherty, B"

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  • The rise and stall of a fair trade pioneer: The Cafedirect story 
    Davies, Iain A.; Doherty, B; Knox, Simon (Springer Science Business Media, 2010-01-01)
    This is a case study investigating the growth of fair trade pioneer, Cafédirect. We explore the growth of the company and develop strategic insights on how Cafédirect has attained its prominent position in the UK mainstream ...