Browsing by Author "Bickerton, David"

Browsing by Author "Bickerton, David"

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  • Building an empirically robust framework for corporate brand commiunications using action research 
    Bickerton, David (Cranfield University, 2003)
    This thesis aims to develop a more robust framework for understanding the management processes involved in Corporate Brand Communications. A review of the literature on corporate branding shows a growing body of ...
  • The six conventions of corporate branding. 
    Knox, Simon; Bickerton, David (Emerald Group Publishing Limited, 2003-01-01)
    This paper considers the emerging focus in both academic and practitioner literature on the concept of the corporate brand and argues that the underlying generative mechanisms and processes that enable successful corporate ...