Browsing by Author "Baines, Paul R."

Antecedents of retweeting in a (political) marketing context

Walker, Lorna; Baines, Paul R.; Dimitriu, Radu; Macdonald, Emma K. (Wiley, 2017-02-13)

Word of mouth disseminates across Twitter by means of retweeting; however the antecedents of retweeting have not received much attention. This study uses the CHAID decision tree predictive method (Kass, 1980) with readily ...

Asymmetry in Leader Image Effects and the Implications for Leadership Positioning in the 2010 British General Election

Mortimore, Roger; Baines, Paul R.; Crawford, Ian; Worcester, R.; Zelin, Andrew (Warc, 2013-11-11)

Using national survey data on voters' perceptions of party leaders during the 2010 British general election campaign, we use logistic regression analysis to explore the association between specific image attributes and ...

Best Practice: Integrated Marketing Communications

Schultz, Don; Macdonald, Emma K.; Baines, Paul R. (2012-11-01)

Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data ...

BPC/MRS enquiry into election polling 2015: Ipsos MORI response and perspective

Mortimore, Roger; Baines, Paul R.; Worcester, Robert; Gill, Mark (World Advertising Research Center, 2017)

This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos ...

The Dark Side of Political Marketing: Islamist Propaganda, Reversal Theory and British Muslims

Baines, Paul R.; O'Shaughnessy, Nicholas J.; Moloney, Kevin; Richards, Barry; Butler, Sara; Gill, Mark (Emerald Group Publishing Limited, 2010-03-01)

Purpose This article discusses exploratory research into the perceptions of British Muslims towards Islamist ideological messaging to contribute to the general debate on ‘radicalisation'. The article discusses the findings ...

Examining the Academic/Practitioner Divide in Marketing Research

Baines, Paul R.; Brennan, Ross; Gill, Mark; Mortimore, Roger (Emerald Group Publishing Limited, 2009-01-01)

Purpose - The purpose of this paper is to comment on the differences in perceptions that exist between academic and professional marketing researchers, as creators of new marketing knowledge, and explore how academics ...

Identifying the roles of university fundraisers in securing transformational gifts: Lessons from Canada

Nyman, J.; Pilbeam, C.; Baines, Paul R.; Maklan, Stan (Taylor & Francis (Routledge): SSH Titles, 2016-10-24)

As university public funding diminishes so the need for private funding increases commensurately. We investigate how a purposive sample of 16 professional university fundraisers in Canada successfully secured large (>$5m ...

Improving the adoption levels of manufacturing strategy formulation processes

Ellson, Tom (Cranfield University, 2002-03)

This thesis investigates the adoption rate of manufacturing strategy formulation processes and provides insights into why current formulation process workbooks are not widely adopted. A paradigm is developed to enhance ...

Influence and interference in foreign elections

Baines, Paul R.; Jones, Nigel (Taylor and Francis, 2018-03-16)

The use of influence or interference activities by one country to change the tide of elections in another has recently gained prominence due to alleged Russian influence in the 2016 US presidential election and the 2017 ...

Market segmentation capability and business performance : a reconceptualisation and empirical validation

Poenaru, Adina (Cranfield University, 2011-09-30)

Recent developments in marketing and technological fields have raised concerns about the usefulness of market segmentation as an effective marketing practice. Furthermore, the segmentation literature has highlighted ...

Marketing in the 2010 British General Election - perspectives, prospect and practice

Baines, Paul R.; Harris, Phil (Westburn Publishers, 2011-07-27)

This editorial article discusses how televised debates transformed the British General Election campaign of 2010 and impacted upon political leader standing in the election. Papers are introduced in a number of areas ...

Measuring communication channel experiences and their influence on voting in the 2010 British General Election

Baines, Paul R.; Macdonald, Emma K.; Wilson, Hugh; Blades, Fiona (Westburn Publishers, 2011-07-01)

This article describes how a unique research approach was used to evaluate how different communication channel experiences influenced floating voters during the campaign period of the 2010 British general election. Most ...

Muslim voices: The British Muslim response to Islamic video-polemic - An exploratory study

Baines, Paul R.; O'Shaughnessy, Nicholas J.; Moloney, Kevin; Richards, Barry; Butler, Sara; Gill, Mark (2006-12-01)

This paper represents an attempt to deconstruct how Muslims living in Britain might respond to militant Islamist propaganda, as typified by elected ‘Jihadist’ video-clips obtained from the Internet, using a discussion ...

The persuasiveness of guilt appeals over time: pathways to delayed compliance

Antonetti, Paolo; Baines, Paul R.; Jain, Shailendra (Elsevier, 2018-05-03)

Past research on guilt-elicitation in marketing does not examine how the communications' effects might persist over time, when there is a gap between advertising at time 1 and the time of choice consideration at time 2. ...

Positioning in political marketing: How Semiotic Analysis Can Support Traditional Survey Approaches

Baines, Paul R.; Crawford, Ian; O'Shaughnessy, N. J.; Worcester, R.; Mortimore, R. (Westburn Publishers, 2014-01-01)

The 2010 British election particularly focused on the party leaders' images - a departure in fifty years of British elections. The principal contribution of the article is to illustrate how a combined approach to assessing ...

Research Note: The EU Constitution and the British Public: What The Polls Tell Us About the Campaign That Never Was

Baines, Paul R.; Gill, Mark (Oxford University Press, 2006-01-01)

In Switzerland and the USA, referendums are so ubiquitous that a highly diverse industry has spawned up around them (Bowler, Donovan, & Fernandez, 1996). They are now increasingly commonplace in the EU as it enlarges. ...

Road vehicle state estimation using low-cost GPS/INS

Tin Leung, King (Cranfield University, 2010-04-12)

Due to noise and bias in the Inertial Navigation System (INS), vehicle dynamics measurements using the INS are inaccurate. Although alternative methods involving the integration of INS with accurate Global Positioning ...

Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough

Bailey, Christine R.; Baines, Paul R.; Wilson, Hugh; Clark, Moira (Westburn Publishers, 2009-04-10)

The bulk of market segmentation literature has concerned the generation of segments, with far less attention on what segmentation is used for - particularly surprising given the common speculations that the role ...

Segmenting customers based on their unconscious needs.

Simmons, Sid (2018-09)

This paper contributes to the literature by proposing a new methodological approach for understanding customers’ unconscious needs. This approach combines Unconscious Thought Theory (UTT) with Choice-Based Conjoint (CBC), ...

Selling terror: The symbolization and positioning of Jihad

O'Shaughnessy, Nicholas J.; Baines, Paul R. (SAGE Publications, 2009-06)

Public speculation has turned to how terrorists are made. One increasingly attributed source is propaganda (see Powell, 1967), the `propaganda of the deed' — physical violence — but also the audio-visual. Terrorism is a ...

Browsing by Author "Baines, Paul R."

Browsing by Author "Baines, Paul R."

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