Banking on the Brand

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Banking_on_the_Brand.pdf (2.69 MB)

Date published

2010-03-01T00:00:00Z

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Authors

McDonald, Malcolm

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Cranfield University School of Management

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Article

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http://dspace.lib.cranfield.ac.uk/handle/1826/6961

Citation

Malcolm McDonald, Banking on the Brand, Management Focus, Issue 28, Spring 2010, Pages 8-9

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Github

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Staff publications (SoM)