Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?
Date
2007-05-01T00:00:00Z
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Conference paper
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Simon Knox, Stan Maklan, Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making? EMAC 2007, Proceedings of 36th European Marketing Academy Conference, Reykjavik, Iceland, May 2007.
Abstract
Based upon an empirical study of CSR programmes across a number of multinational companies, we explore some of the underlying reasons why CSR seems to have a low impact on business decision-making through a validated framework linking CSR programmes with business and social outcomes.
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CSR, Business decision-making