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School of Management (SoM)
Staff publications (SoM)
Strategic Intent in KAM: How customers and suppliers view their KAM relationships
Strategic Intent in KAM: How customers and suppliers view their KAM relationships
Files
Strategic Intent in KAM_2005.pdf
(8.66 MB)
Date
2005-11
Authors
Bruce, Lyndsey
Ryals, Lynette
Advisors
Journal Title
Journal ISSN
Volume Title
Publisher
School of Management, Cranfield University
Department
Type
Working Paper
ISSN
item.page.extent-format
URI
http://dspace.lib.cranfield.ac.uk/handle/1826/13427
Citation
Abstract
Description
item.page.description-software
item.page.type-software-language
item.page.identifier-giturl
Keywords
Rights
item.page.relationships
item.page.relationships
item.page.relation-supplements
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Staff publications (SoM)
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